Creating an endless supply of entertainment is a never-ending story.

It is no secret that the entertainment industry thrives on people wanting to escape and evoking an emotional response. With more people staying at home due to the current world situation, it is clear that there is a growing demand to be entertained.

There’s a natural need to change to more services that are easily accessible for the public, along with incentives to encourage them to explore their creative side. But how will this affect the creative industry?

People’s desire to escape reality can be due to either feeling bored, wanting to leave a negative situation, to be able to understand something complex, a need to explore somewhere or something new, as another option; go on a holiday. Considering the fact that most of us are now staying at home due to being unable to travel, it is no surprise that the last part of the reasons stated would potentially be a strong reason why we all invest more on things such as online streaming services, games, and buying art supplies.

However, with this rise in demand, comes with a higher need to provide these services. This can potentially put some companies or craftspeople into a difficult situation. Not only do they need to adhere to the guidance provided by the government, but they must also be able to have access to the supplies needed to make these things. Due to the public possibly buying some of these supplies, it can also likely create less of a demand for company bought goods. This instead, encourages a rise in D.I.Y, (do it yourself) mentality. In addition, this also begins to encourage people to set up independent businesses. Alternatively, they begin to support smaller companies as the internet makes it easy for the public to find these enterprises.

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By Jasmine Chan: Arts Columnist

For that reason, it is good that by having an increase in wanting to be entertained, that there are more than ever jobs being created.

Despite this, standards also increase for the requirements within the industry for someone to be employed. This can on the other hand be a detriment to students graduating from university or are self-taught. This is because the standards that are needed are sometimes potentially unobtainable. Besides, not every educational institution is up to date with all these changes. Afterall, it is a highly competitive industry that is constantly changing depending on trends.

So, in the culmination of this, it is clear to see the benefits and the issues. It is great to see people wanting to invest more into the arts due to potentially wanting to be entertained. However, this comes at the cost of companies trying to meet the public and government’s demands. Thus, it puts both experienced, and upcoming artisans into a tricky situation. Either they must find a way to meet these requirements asked by companies, become self-employed, study for a higher qualification, or set up a small business on the side while doing other jobs outside of the creative field.

MACKAYAN: our wants vs supply in arts

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