With 2020 events bringing artists online, new forms are being discovered
By Caoimhe Clements: Arts Columnist
Art is the personal expression through the creativity of oneself. It is the act of portraying the language of the mind and soul. The artist lets oneself become vulnerable to their audiences.
Being present in an arts space, allows the viewer to experience the language portrayed by the artist. The world forced the closure of art galleries, theatres and other art spaces, the industry would have to adapt to change without a choice. How would this change the way we experience art?
The BBC reported on Tuesday 17th March 2020, that London’s most valuable and beloved Art Galleries and Museums where being forced to close until further notice. Among the closures included: The Tate and Victoria and Albert. The rest of the UK and Ireland soon followed as the governments demanded the closures of all public and social buildings.
The Guardian spoke to Artist Rachel Whiteread. They expressed personal concerns for how artists are struggling during this life changing time, Rachel expressed ‘Artists are finding it difficult to work. Rachel went on further to say ‘not quite sure what is happening with shows and galleries and anything in the future.’
The Art Industry began to adapt. The Museum of Modern Art (MOMA) in New York built a successful strategy as a community and with a massive name in the art world. MOMA started to offer short online courses where oneself could access these opportunities from any time or location throughout the world. When it suited them.
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This new outlook helped MOMA to reach a new level of target audiences, but also help individuals to seek global opportunities. The field of studies in the Short Online Courses included: ‘What is Contemporary Art?’, ‘Modern Art and Ideas’ and ‘Seeing through Photographs’ – as an online platform, this would help individuals seek easy access to learning. Art Online is in their favor.
Photo London. The UK’s biggest and largest Photography Fair, soon followed a similar strategy. An event that was scheduled to be located at Somerset House in the English Capital, as time progressed it was announced that London Photo would be a digital event in 2020. London Photo in association with Artsy said that they will ‘become the world’s first international online Photography Fair’, and taking place virtually from 7th -18th October 2020.’
While a physical interaction is a typical and ideal art experience, for every individual who encounters art in any form. Art Online can be more beneficial, cheaper for people and there are no limits to what you can access. The application Google Arts and Culture is an excellent example of the power and positive effects of Art Online. Google Arts and Culture features both content and archives from over 2,000 leading museums and galleries with whom has partnered with the Google Cultural Institute. You can extent your knowledge on the arts with the tap of a button.
Speaking to American Artist Haley Morris-Cafiero, they expressed how the pandemic has become a time for reflection for creative individuals. To have the ability to understand what is really important to oneself. To seek and find what work is important for them? What connects them emotionally and lets them be vulnerable to their target audiences?
Together the world can grow in this digital era, with new strategies. Art is about community. No one is left out.
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